What is a Brand?

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” -American Marketing Association.

The process of creating a brand involves creating a unique name and image for a product in the consumers’ mind, mainly through marketing and PR campaigns with a consistent theme.

Types of Branding Styles and Why Branding is Important

  • Recognition and Loyalty – Levels up the brands in the consumers level of
  • Word of Mouth – Word of mouth is the most powerful form of marketing communication.
  • Brand value – Brand awareness increases the intangible assets which therefore elevates the market value of a brand.
  • Increased Trust – Makes the consumers very believe the brand is trustworthy as well as the brands products/services.
  • A Relatable Identity – Allows for consumers to relate to a brand’s struggles and achievements.
  • Easy introduction of new products/services – Creates a long history of trusted products/services. Consumers are more willing to become early adopters, decreasing the need for marketing.

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Here are some of the different types of branding styles that are typically used:

  • Disruptive Brand — Challenges the current ways of doing things and introduces new concepts that substantively change the market.
  • Conscious Brand — Is on a mission to make a positive social or environmental impact or enhance people’s quality of life.
  • Innovative Brand — Consistently introduces advanced and breakthrough products and technologies.
  • Performance Brand — Offers products that deliver superior performance and dependability.
  • Luxury Brand — Offers higher quality at a higher
  • Experience Brand — Is differentiated through the experience it provides, as much as or more than the product or service.

How can IconomySA achieve optimal brand awareness?

IconomySA uses BTL (Below the Line) advertising, ATL (Above the Line) advertising and TTL (Through the Line).

BTL is advertising more on the person to person contact e.g. Pamphlets, stickers, brochures, exhibitions, sampling. Which works very well for new Brands with a small budget and has a better ROI.

ATL advertising is the use of mass media to promote a brand e.g. Radio, TV, Print and of course the Internet. ATL advertising tries to reach a wider audience.

TTL combines both ATL and BTL tactics in one overall marketing strategy.

IconomySA offers a lot of comprehensive marketing materials to build and maintain brand awareness such as:

  • Website
  • SEO
  • CI manuals
  • Company Profiles
  • Corporate Gifting
  • Branded Clothing
  • Social Media Management
  • Advertising Campaigns
  • Trademarks and Patent Management
  • Printed Marketing Material
  • Product Packaging
  • Events
  • Strategic Planning
  • IconPeople
  • And so MUCH MORE…

These are just some of the tools IconomySA uses to precisely increase and maintain Brand Image.

Get in touch with us if you are looking to take your brand awareness to new heights.

0118675005 / info@iconomysa.co.za