Corporate identity management means managing your corporate identity. It is making sure that corporate identity is applied correctly and differentiates you from your competitors.
We often see that many applications created within one business across different divisions, this results in not looking like the same brand. Without corporate identity management, this quickly results in the corporate identity applied in various manners. Therefore, a corporate identity manual is a necessity. It is the only way for your business to build and maintain a strong brand.
Corporate identity management includes all of a company's visual aspects and design elements. Logo design is created and managed under corporate identity; however, the capacity of CI (corporate identity) management reaches beyond this visual illustration. It extends vastly into company stationery, digital marketing, social media, adverts and billboards, staff uniforms, office signage, and product packaging.
The importance of Corporate Identity and Management within the organisation