What is Corporate Identity & Management?

Corporate identity management means managing your corporate identity. It is making sure that corporate identity is applied correctly and differentiates you from your competitors.

We often see that many applications created within one business across different divisions, this results in not looking like the same brand. Without corporate identity management, this quickly results in the corporate identity applied in various manners. Therefore, a corporate identity manual is a necessity. It is the only way for your business to build and maintain a strong brand.

Corporate identity management includes all of a company's visual aspects and design elements. Logo design is created and managed under corporate identity; however, the capacity of CI (corporate identity) management reaches beyond this visual illustration. It extends vastly into company stationery, digital marketing, social media, adverts and billboards, staff uniforms, office signage, and product packaging.

 

The importance of Corporate Identity and Management within the organisation

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The importance of Business Plans

 

A new company, internal plan, strategic plan, feasibility study, operational project, growth project, raising finance.

 When creating a business plan the intended use and audience of the plan is critical. 

Is it for internal use, external use or both? The business plan should be created in a way that it can be adapted to the various audiences.

IconomySA covers the following areas while creating a business plan:

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Why Is Project Management Important?

Often Clients will say “If we manage the project internally it will be a lot cheaper”. “Do we really need project management, is it not just an unnecessary burden on the budget”.  “Project management is paperwork that gets in the way of getting things done”.

The question is, Can you do without project management?

So why is project management important? It is important because it delivers success by saving your project time and money and ensure your project will be executed into reality.

Without proper project management the outcome usually includes some or all of the following; poor project management, unclear objectives, a lack of resources, unrealistic planning, high risk, poor quality deliverables, projects going over budget and delivered late.

 

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What is your business “SEO” strategy?

SEO stands for ‘search engine optimization’ and it basically means just that; optimizing your presence on search engines. This is typically done through non-paid search results on search engines such as Google, Bing, Yahoo etc.

It mainly focuses on increasing both the quality and quantity of website traffic and brand exposure by creating custom, relevant and appealing content digitally and regularly. There are many factors to take into consideration when looking at your SEO business strategy as it is an ever-changing, ever-evolving concept but main factors that need to be considered are below:

Goals

Are you trying to monetize your website by having return customers to an online store or are you sharing your expertise on your cooking techniques? Know your goals as this will determine what type of content you should be creating for maximum exposure.

Audience

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The Working World Desiderata

"You are a child of the universe, no less than the trees and the stars; you have a right to be here. And whether or not it is clear to you, no doubt the universe is unfolding as it should.”

The Desiderata was originally written by Max Ehrmann, in 1927. This peace of artistic word art has over the years given inspiration and hope to many. People often need some words of hope and encouragement, to offer them value during adversity. Modern life exposes people to stress triggers and situations where one often needs to be reminded how valued one is, and what honourable contribution one has within the society they live in.

The original Desiderata is an inspiring reminder to strive for high ideals, and we at IconomySA have a business offering called Icon People, which adapts the principle of a ‘Working World Desiderata’. This business solution looks at recognising people and rewarding high ideals in the workplace.

Stress triggers that arise in the workplace, irrespective of the job function one holds, can often result in low morale, poor performance, and can significantly impact the behaviour of a person. The counter action to curb this possible issue directly, lies with understanding human behaviour, creating a methodology of honouring high ideals and from there create a fascination and attraction to your staff encouraging them to want to strive higher.

This concept re-wires beliefs and performance related actions towards being part of a winning team. The spirit born from this hype is greatly generated through communication, graphical display of company wide information and most importantly rewarding high performance, both individually and in teams.

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Event Planning - How to Plan Corporate Functions

IconomySA will co-ordinate your corporate function event from beginning to end.  We will take care of everything and ensure your event is a success and that any risks are properly managed.

 

These covers:

The type of Corporate Functions could be the following:

Corporate Functions Planning and Execution:

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Company strategy, marketing strategy & brand strategy

At IconomySA we explore your world and find ways to create an experience for your customers. We explore, what works, what doesn’t and how to get to the ideal. We will create and grow your brand to reach its potential. In this post we explore what role your company strategy, marketing strategy and brand strategy play and how they relate to each other.

 

The relationship between the company, marketing and brand strategy

There are several areas where the company, marketing and brand strategy overlap. The important aspect is that there has to be consistency between all 3 strategies.

How do we ensure these three strategies integrate and align?

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Andy Cartwright Gift Collection

Andy Cartwright gift collection, we at IconomySA have gifts available for your executive members.

 

These gifts may be branded when required.

Gifts are a token used to show appreciation to the ones who show their hard work and determination in their work.

 

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Branded Promotional Products!

Branded Promotional Products serve many purposes

 

Whether you’re trying to make a statement? OR Draw Attention?

Branded Promotional products are great way to send a message people will never forget.

As a Supplier for Branded Promotional products we can help you create the product and assist in sending the message out.

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Cyber Monday - END THIS YEAR WITH A BANG!

EVERYONE HATES MONDAYS.

But not this ONE! 

WE'RE MAKING MONDAY THE WHOLE WEEK!

 

The 26rd - 30th of November

Get in touch with us this CYBER WEEK! 

Enquire For A Quote On Your Web Design or Recreation

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CYBER MONDAY With IconomySA

 

 The 26rd - 30th of November

SAVE on your HOSTING! 

Enquire For A Quote On Our Cyber Monday Hosting Deal!
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Black Friday - 15% off everything IconProduct!

BLACK-FRIDAY-2

 

 It's That Time Of Year Again.  Shop Our Online Store!   The 23rd of November - Only 2 Days Away! 

Save on your Corporate Clothing, Indoor & Outdoor Branding.  AND dont forget about Year End Gifts!Shop With Us & Join Our Online Community.Be part of our mailing list to recieve special discounts and year round savings on all your product needs - branded or not. Send us a mail with any products you are interested in as well as the quantities and get your Black Friday Quote Now!

 

Use Our Black Friday Discount Code: 15OFF(Indoor & Outdoor Branding ONLY)

 

I want corporate clothing and gifts!

I want indoor and outdoor branding products!

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National Dictionary Day

dICTIONARY-DAY

Today we celebrate National Dictionary Day!

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Casual or Formal. Choose your year-end function.

It’s getting to that time of year, and of course everyone is on a roll... Planning Their Year End Function.

 

Whether you are going all out, or just planning a lunch for your team as a way to thank them for their hard work.This year let IconomySA eliminate the stress so everyone can enjoy the event. 

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Do Business Professionally

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Happy World Teachers Day!

It Takes A Big Heart to Shape Intellectual Minds

 Happy World Teachers Day to all our South African Teachers! We honour and recognize the contributions to the education and development in our country. You do so much for communities and we can't thank you enough! Have an Awesome Day!
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You don't have to be a Pro to wear these golfers.

Feel comfortable in our Pro Golfers, these are available for both ladies and men.The golfer printing allows you to do embroidery on one position of the golfers.

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Gift To Be Gifted This Holiday Season

 

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  • Registration Number:

    2001/014805/23
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    4590247732
  • Tel:

    011 867 5005

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  • Address:

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