Association Management Company

Icon Association Management Company (AMC), is a professional service company that specialises in providing management services for associations. IconAMC provides the resources an association needs to operate efficiently, these include: 

  • Professional Staff At All Levels

  • Administration Services

  • Office Space

  • Infrastructure

  • Membership Recruitment & Engagement

  • Marketing & Communications

  • Conference & Tradeshow Management

  • Technology

  • Financial Management

  • Continued Education & Certification

  • Government Relations

Icon AMC manages several associations from one company location, providing a wide range of benefits including shared services and technology systems, access to expert specialised staff, and shared purchasing power.

Why turn to 
an association management company?

Icon AMC can deliver cost-effective professional management that provides associations with flexibility, access to specialised staff, and the human and financial resources of a larger company. By using Icon AMC, committees/boards have the time and energy to focus on furthering the goals of their association and having a real impact on their industry.


  • Operational and Staffing

    • Specialised staff and services
    • Wide spectrum of expertise
    • Day-to-day and ongoing staff management
    • Better staffing and resource allocation
  • Business and Financial

    • Efficiencies from leveraging shared services
    • Better buying power
    • Reduced business risks
  • Long-Term

    • Improved member satisfaction
    • Release from daily operations that allows the Board/Committee to focus on vision and strategy
    • The pooling of innovations
    • Scalability of resources

Food For Thought

The association management company industry is more than 110 years old, globally. Today, there are over 600 AMCs worldwide that collectively manage associations ranging in budget size from $50,000 to $16 million and representing more than 3 million members. Regardless of the size, industry, and membership type of your association, there is likely an AMC that has experience with an organization like yours. In America, the AMC Institute represents over 180 association management companies that manage over 1,800 associations. The total budget for associations managed by AMC Institute members is more than $1.5 billion.


  • Strategy

    • Strategic planning
    • Industry designation submission
    • Association constitution
    • Membership rules and disciplinary processes
    • Policy development
    • Risk management
    • Legal
    • Government relations and lobbying (DTI, SARS, Customs)
    • Research
    • Trade agreement amendments (SADC, TFTA, COMESA, EAC)
    • Education Program Development & Management
    • Board Development & Education
    • New Client Organisation Transitions
  • Operational

    • Staffing
    • Office infrastructure
    • Equipment
    • Contracts
    • Membership management, recruitment and retention
    • Designation reporting and control
    • Labour unions negotiations
    • Industry technical standards
    • Member services
    • Meetings/meeting rooms
    • Import and export statistics
    • Customs statistics
    • SANS, SABS and NRCS interaction
  • Marketing

    • Marketing and public relations strategy
    • Creating visual brand identity
    • Manage ongoing media, blogger and industry analyst relations
    • Member communications
    • Create and execute email/SMS marketing programs
    • Manage all aspects of event marketing (Conferences, gala dinners, awards presentations, exhibitions and trade shows)
    • Website design and content management
    • Graphic Design, Multimedia & Video
    • Promotional Products & Apparel
    • Publications
    • Developing and distributing press releases throughout the year
    • Coordinating development of white papers and webinars
    • Arranging speaking opportunities and conference panel participation
    • Digital marketing, Search Engine Optimization to increase exposure
    • Driving social media outreach
  • Financial & Admin Management

    • Monthly accounting, management reports
    • Annual return and financial statements
    • Budget development, management and reporting
    • Tax and audit
    • VAT management
    • Membership management, fees payable
    • Help desk and general support
    • IT strategy and planning