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Photographers have always played a vital role in communicating messages visually. Brands and businesses align their efforts with photographers to bring more colour, emotion and personality to their marketing campaigns, bringing stories to life and helping consumers find the answers they’re looking for. This has been a business relationship that has stood the test of time, but as we head further into a customer-driven environment, more responsibility is being handed to professional photographers to help communicate what needs to be said.If a business deals with people interaction, corporate portrait photography is important, IconomySA™ can separate you from your competitors and put you in a certain marketing position, showing off the corporate culture.