IconomySA brings you the latest news and views updates in terms of strategy and marketing. Your BRAND is our TALE and we create the emotions that go with it. Stay tuned for more...

How vacations can benefit your brand…


Ever thought of how a holiday could benefit your business? How could it? I mean no one works on a holiday, right? Wrong!

Your branded products sure do. They work every time you use them around other people!

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Tips on Planning Your Successful Year-End Function


It’s that time of year again – time to start planning your year-end function to make sure that your company celebrates the successes of 2017 in style! Take advantage of our awesome team and ensure your event is unforgettable!

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Does Your Website Generate Leads?


 Congratulations on seeing the gap within the market, registering your business and developing your beautiful website! Now, you’re ready to gain new/more customers and help to assist them with their needs!

If it was only this simple! We’d all be millionaires by only spending a dime! Unfortunately, this is not how a website works, nor advertising and marketing in general.

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Media Communication on Breast Cancer Awareness…and Other Causes


Breast Cancer Awareness Month is annually renowned during October and might be sensitive to a lot of families. Breast Cancer is one of the most common cancers among South African women and the incidence is increasing.

A lot of communication campaigns have been introduced over the years to raise awareness about breast cancer. Supporters of these campaigns hope to influence with a greater knowledge that will result in early detection of breast cancer and hence a higher survival rate.

According to the Cancer Association of South Africa (CANSA), one out of nine women can get cancer and breast cancer tops the list. It’s revealed that white and Indian women tend to be diagnosed the most, with black and coloured women following second.

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Lighten Up for National Braai Day!


In January, we all thought that we’d have enough time for everything we want to accomplish this year. Just to realise we’re already amid September might shock some people. So, we might not have accomplished EVERYTHING as we planned to do…

But, luckily, we’ll have the chance to celebrate everything that life has thrown our way during the National Braai Day (also known as Chisa Nyama, Braai and Ukosa) coming up on 24 September 2017. Celebrating our heritage - our culture and diversity on beliefs and traditions - as a colourful nation.

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